Consider the cost if we don't act now

Making a Difference: KFC’s Real Secret

There are only 400 Sumatran tigers are left in the world. In 1930, there were three subspecies of unique, majestic tigers found in Indonesia. Today, two of those species are extinct, and the one that remains is slowly being decimated.

How could this be happening? What could possibly be so valuable that we would risk seeing the last of the Sumatran tigers vanish into history?

Would you believe…a bucket of chicken?

Greenpeace International research has revealed that KFC is sourcing paper for its packaging products from rainforests. Products found to contain rainforest fiber include cups, food boxes, French fries holders, napkins and the Colonel’s famous chicken buckets.

Greenpeace research has tracked a number of these products back to Asia Pulp & Paper (APP), a company that continues to rely on rainforest clearance in Indonesia. By purchasing from APP and by using paper made from rainforests, KFC and its parent company Yum! are driving the destruction of forests in countries like Indonesia. These forests are a key defence against climate change and are habitat for many protected species including the critically endangered Sumatran tiger.

Other fast food companies have taken steps to clear forest destruction off the table. While it’s supply chain still contains significant risks, McDonald’s has introduced policies to address its forest impacts. KFC’s parent company, Yum! Brands Inc., which claims to be the world’s largest fast food company, has not. In fact, the group has consistently failed to even answer questions about its sourcing of products such as palm oil, soya and paper products.

Greenpeace is calling on KFC, and its parent Yum! to immediately implement policies to exclude deforestation from their supply chains and to suspend the use of any products from APP while it continues to clear Indonesia’s natural forests.